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STAGETEC expands sales network in Northern Europe

Trondheim, Norway, December 2020: STAGETEC, the Berlin-based manufacturer of professional audio technology, is expanding its distribution network. Avonlyd AS will be responsible for the distribution of STAGETEC products in Norway with immediate effect. Founded in 2007 by Edgar Andraa Lien and Tor Breivik, the company has offices in Trondheim and Oslo. Lien, founder, co-owner and general manager, and Breivik, CEO of the company, both have many years of experience in the live and studio fields. In addition, Breivik taught music technology for many years at NTNU - Norway's largest university and has worked in rental and touring. In 2012, Tor Erik L. Johansen, now responsible for rental operations and technical support, joined the Avon team. The Scandinavian distributor's portfolio features manufacturers of world-class AV technology.

"We are very proud to represent STAGETEC in Norway," says Edgar Andraa Lien, who is responsible for sales at Avonlyd AS. "These are relentless mixers and preamps with incredible performance and audio quality. STAGETEC's reference list speaks for itself and has earned great respect."

Sascha Khelifa, Managing Director and Sales Manager of STAGETEC adds: "We are pleased to have found a reliable and strong partner in Avon. We know that the company will increase brand awareness in its market. The team shows the same level of commitment and professionalism as we do, and since quality is of utmost importance to all of us, this partnership will be very promising. The expansion of our distribution network with Avon will significantly increase STAGETEC's visibility and the availability of our products in Northern Europe. And, Avon is just the beginning. We will consolidate and further advance the realignment of the company, which was initiated at the beginning of the year, with the steady international expansion of our distributor network.


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