01/2004
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SALZBRENNER STAGETEC MEDIAGROUP
Sets Up New Base in
Kuala Lumpur
Kuala Lumpur (Malaysia): On 1 January 2004, SALZBRENNER
STAGETEC MEDIAGROUP incorporated a new subsidiary, giving them a
base in the capital of Malaysia, Kuala Lumpur. The new office will
be in charge of supporting the Southeast-Asian and Pacific re-gions.
General Manager of the office is Mr Philip Gan, a renowned pro-ject
manager and planning engineer with more than ten years in-depth knowledge
of the industry. His particular expertise is in digital audio for
radio and TV broadcasting as well as sound reinforcement and public-address
systems – the main areas in which the SALZBRENNER STAGETEC
MEDIAGROUP is active. Apart from Malaysia, China and Japan are primary
target markets. However, markets such as Thailand, South Korea, Singapore,
Indonesia, and Taiwan will be developed from the Kuala Lumpur base.
The new SALZBRENNER STAGETEC MEDIAGROUP office will also be responsible
for Australia.
Currently supported by a team consisting of four qualified
engineers from the area, Gan will intensify sales efforts on behalf
of the MEDIAGROUP in the Southeast-Asian and Pacific regions and
enlarge the distribution network. All projects are now managed directly
from Kuala Lumpur: Planning, installation, deployment, and service.
The new team, together with the Asian distributors, has lost no time
in mak-ing their mark: The very first three AURUS consoles for Asia
have just been ordered!
In the Asian countries, radio and TV studios as well
as theatres are currently undergoing the major change from analogue
to digital tech-nology. Gan has a positive view of the opportunities
this offers, “Be it NEXUS-based digital audio-routing systems,
the C.A.S.-range of inter-com and alert systems, the DELEC intercom
systems, or the AURUS digital console: Products developed and manufactured
by the SALZBRENNER STAGETEC MEDIAGROUP are right on the mark for
the requirements of the Asian market.”
As a partner both on the technical level and in project
management, Mr Hermann Quetting will support the Asian team from
the German headquarters at Buttenheim. He, too, has an exceptional
understand-ing of the pro-audio market in Asia. Quetting explains
the rationale be-hind establishing the new office “This strong
move towards Asia is the considered response to the positive prospects
for the SALZBRENNER STAGETEC MEDIAGROUP in China and the entire Southeast-Asian
markets.”
The other essential underpinning to success
in Malaysia is research and development, and it is a crucial factor
for the latest MEDIAGROUP offspring. Special adaptations for the
Asian market are as well planned as the newly designed fixed-installation
product ranges. Close co-operation between the MEDIAGROUP R&D
departments makes this kind of flexibility a reality.
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