04/2005
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SALZBRENNER STAGETEC MEDIAGROUP
to strengthen activities in Japanese broadcast
New distributor agreement contracted with Tokyo based
audio firm General Traders
Buttenheim, April 2005: Germany’s manufacturer of digital
high-end audio SALZBRENNER STAGETEC MEDIAGROUP has selected Tokyo based
audio firm General Traders Ltd. as new exclusive distributor for the
Japanese broadcast market. The agreement was signed between General
Traders’ Managing Director Tadayoshi Shiraishi and MEDIAGROUP
representatives in late 2004. After having set up an own subsidiary
in Kuala Lumpur in January 2004 and working together with Heavy Moon
inc. since December 2004 as exclusive distributor for the Japanese
live sound market, the decision for General Traders once again marks
a major step for the MEDIAGROUP towards the development of their business
in Asia.
General Traders was co-founded in 1961 in Tokyo
by Takeo Ueshima and Tadayoshi Shiraishi and has established itself
as one of the leading
pro audio distributors for Japan in the past 40 years. Today, the company
represents more than 20 major international pro audio companies and
covers markets such as broadcast, recording, film, post production
and fixed installations throughout the whole of Japan. “General
Traders was selected as our exclusive distributor in the broadcast
due to their long-term experience in this market segment and their
excellent knowledge of the Japanese broadcast industry”, states
Stephan Salzbrenner, Managing Director of the MEDIAGROUP. “This
is an epoch-making milestone in General Traders’ history”,
amends Tadayoshi Shiraishi, and continues: “With SALZBRENNER
STAGETEC MEDIAGROUP we’ve won one of the most renowned partners
to provide excellent digital technology for our clients in the broadcast
industry. We are looking forward to a long term good relationship.”
The SALZBRENNER STAGETEC MEDIAGROUP, a consortium comprising three
companies, is one of the major system integrators in Europe and a leading
developer and manufacturer of high-quality digital audio products such
as NEXUS, AURUS, CANTUS and the C.A.S. product series. MEDIAGROUP installations
can be found at hundreds of venues throughout the world, in broadcast
stations, OB Trucks, theatres, government buildings and multipurpose
halls. Check www.stagetec.com for more information and a complete list
of references.
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